Friday, October 28, 2016

Living Room Candidate


The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.


In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images. Television commercials use all the tools of fiction filmmaking, including script, visuals, editing, and performance, to distill a candidate's major campaign themes into a few powerful images. Ads elicit emotional reactions, inspiring support for a candidate or raising doubts about his opponent. While commercials reflect the styles and techniques of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years.
It also includes a great tool for students called The Living Room Candidate Ad Maker. The Ad Maker can be used by students to remix old advertisements, sound bites, and images to create new campaign commercials. The teachers page on The Living Room Candidate offers nine lesson plans for teaching about the historical context of campaigns, analyzing campaign ads, and creating new campaign ads.

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Wednesday, October 26, 2016

Watch The Debates

Watch the Debates is a PBS NewsHour website that offers videos of the Presidential debate of 1960 and every debate from 1976 forward. The site also includes videos of some debates between candidates for Vice President. 

Watch the Debates lets you find debate videos according to year and or issue. Once you have found a video you can register your reactions to the arguments candidates make in the videos. You register your reaction by using thumbs-up and thumbs-down icons. You can register a reaction as often as every five seconds in a video. When you register your reaction you will be shown graph of how other viewers responded at the same point in the video.


For ideas of how to use this in your classroom visit Free Technology For Teachers.


Website


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Tuesday, October 11, 2016

What Was There

The WhatWasThere project was inspired by the realization that we could leverage technology and the connections it facilitates to provide a new human experience of time and space – a virtual time machine of sorts that allows users to navigate familiar streets as they appeared in the past.

The premise is simple: provide a platform where anyone can easily upload a photograph with two straightforward tags to provide context: Location and Year. If enough people upload enough photographs in enough places, together we will weave together a photographic history of the world (or at least any place covered by Google Maps). So wherever you are in the world, take a moment to upload a photograph and contribute to history!

Website

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Monday, October 3, 2016

Adobe Spark

Create in minutes.  Share effortlessly.  Get inspired.

Turn your ideas into impactful social graphics, web stories and animated videos—in minutes.

A family of apps depending on what you'd like to create.  

Website

Spark Posts:  Pick a photo, add text, and apply a design filter.

Spark Page:  Turn words and images into beautiful magazine-style web stories

Spark Video:  Record your voice, add photos or icons, and enhance it with professional-quality soundtracks and cinematic motion.

Spark Guide for Schools and Teachers

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